If our over quarter-century-long journey as entrepreneur was woven into a tapestry, it would be a colourful one. We remember the first tentative threads well, woven with much curiosity and many questions – “Will this even work? Can we do this?” – and with so many hopes and dreams, too. Dreams of a world filled with possibilities, of captivating designs woven from supreme natural materials. It seems as if both an entire lifetime and just a blink of an eye has passed since the beginning.

With work and dedication these first threads have led into answers, into visions realised. While some of them have run their course, many still carry on from the beginning – the heart of it all beating strong and true. Many new threads have also joined in, building on what came before, tirelessly working to improve and grow. In retrospect, each piece has fallen into place as it needed to. The tapestry flows seamlessly onward.

Over 25 years is a long time. We’ve grown so much, as weavers, as entrepreneurs, as human beings. Everyone we’ve met, everything that has happened, all of it has shaped our journey. Woven their own small thread through the very heart of this tapestry. And there’s so much space left, as well. We can’t wait to see what kind of adventures and encounters fill it up in the next 25 years.

From the bottom of our hearts, thank you, to all of you; for weaving your own threads into this tapestry.

Jaana and Esko Hjelt
Fourth generation weavers