Saara Obele joined f orce s with Lapuan Kankurit during her studies in the Aalto University through the PatternLab program in 2022. Her organic, unique style was an instant match for the brand. – It was very exciting for me to have Lapuan Kankurit as one of the first brands, if not the first, to take an interest in my designs. Not only was I already familiar with the brand, but I had also heard great things about working with them from other designers. Even though I was only a student at the time, I was immediately made to feel welcome with such warmth and respect. Working with them has had a great impact on my designer identity, Saara shares.

While her designs often draw from nature, Saara is also influenced by the people around her. For instance, her PUUTARHA design was inspired by her late mother-in-law, who was an enthusiastic gardener. – I believe that even though people will pass away, inspiration can live on. People who inspire us, and the lessons they’ve taught us, live on through our works and lives.

Saara’s new designs, PIHAPUU and TALVEN TUOKSUT, continue the visual stories she has been telling through her previous works for Lapuan Kankurit. TALVEN TUOKSUT is the aforementioned PUUTARHA design’s wintry sister, featuring traditional scents and flavours of Christmas such as spruce sprigs and orange slices. And whereas KUUTAMO was tropically themed, PIHAPUU is its more domestic counterpart with familiarly shaped leaves and plump berries. Both of the new designs emphasize Saara’s signature elements: a bold and expressive graphical style paired with lush colours.

As for her own inspirational legacy, Saara has two children whom she wishes to empower and encourage through example. – As I began my studies, it was important for me to show the kids that it is always possible to reach for your dreams, that you can work on yourself and learn new things endlessly. What you are doing now does not have to define what you are doing in ten years’ time. I have always been inspired by people who have the tenacity to push for what they want and for the life they wish to lead. It’s what I would encourage everyone to do: build a life that represents the genuine you. Make choices that stem from deep within yourself, not from someone else.

Text Jenna Suomela Photo Katja Lösönen

Talven Tuoksut runner and placemat | Lapuan Kankurit

Talven Tuoksut tea towel / napkin | Lapuan Kankurit

PIHAPUU blanket | Lapuan Kankurit

KUUTAMO blanket | Lapuan Kankurit

JÄKÄLÄ towel | Lapuan Kankurit

PUUTARHA towel | Lapuan Kankurit