NEW

PURO linen towel

22.90

inc. VAT
Designer: Elina Helenius
Material: Washed 43% Tencel, 39% linen, Masters of Linen and 18% cotton
Made in: Finland
Product code: 75181
Colour: linen-olive
Availability: delivery time < 7 days

Description

PURO is a lightly striped linen–Tencel–cotton towel. The material blend we have developed is enhanced by the waffle weave structure, which is naturally highly absorbent. The subtle stripes at the ends of the towel bring lightness and rhythm to the classic texture.

Lightweight, fast-drying towel is a practical, beautiful and ecological choice. This material, developed by Lapuan Kankurit, blends absorbent linen with Tencel. Tencel is a European innovation, which is produced from cellulosic fibres in an environmentally sustainable manner. Lapuan Kankurit combined these two fibres and developed a wonderful, soft and absorbent towel material that takes the spa experience to an entirely new level.

The versatile PURO hand towel fits well in both the bathroom and the kitchen, as well as to the gym. The absorbency of the towel has already been awakened during the production phase’s washing process, so it is ready to use immediately. Linen-Tencel products are highly absorbent and dry quickly, which makes them hygienic to use.

PURO pairs beautifully with our ever-popular TERVA towel, creating a harmonious and finished look both in the bathroom and at the summer cottage.

This product has a hanging loop on the long side.

Traceable natural materials

Made of comfortable and breathable natural fibres: flax, Tencel and cotton. The warp is made of Tencel Lyocell and cotton fibre and the weft is made of linen yarn. Our linen, grown with the power of rainwater in Central Europe, is 100 % traceable and Masters of Linen–certified. Tencel is a European invention, a responsibly produced wood pulp fibre. Its production is FSC–certified which guarantees that the wood used as raw material in the production is responsibly sourced.

The yarns have been spun and dyed in the EU area according to the REACH regulations.

Own transparent production

Our own production in Lapua, Finland, enables us to develop new textile innovations and to combine the best materials together, of which this textile is a soft example. We want to be responsible for the production of our products ourselves, starting from the yarn all the way to the finished product. This is why the most significant part of the production is done in our own weaving mill in Lapua, Finland.

The product design, material purchases, loom programming and warping as well as the pre-work stages, weaving and fabric inspection are done in our own weaving mill in Lapua, Finland. The sewing is done in our subsidiary’s own sewing department in Kaunas, Lithuania, or in our own sewing department in Lapua. The product finishing is done in our finishing plant in Lapua, Finland.

Care instructions

Delicate laundry wash at 60°C in plenty of water. Wash separately. 40°C is also an adequate wash temperature. Do not use softner and bleach. Normal spin cycle. Reshape whilst damp. Linen fibres may come off the product during the wash. Check the lint filter before and after washing. The colour of natural linen becomes lighter with washing. We do not recommend tumble dryer.

Reuse and recycle!

For Excel lovers

Product code75181
Colourlinen-olive
Size50 x 70 cm
MaterialWashed 43% Tencel, 39% linen, Masters of Linen and 18% cotton
DesignerElina Helenius
SeriePURO
CertificateKey Flag, Masters of Linen
EAN code6417695751812
Tariff code63029990
Weight0.15 kg
L x W x H (package)4 x 14 x 18 cm
QR Code

Store availability

Lapua Outlet
Vanhan Paukun tie 1, 62100 Lapua
+358 50 527 57 28

Out of stock

Helsinki Store
Katariinankatu 2, 00170 Helsinki
+358 50 538 8244

In stock

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Please contact the store to confirm availability.

Price history

The lowest sales price for this product in the last 30 days was
22.90

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Elina Helenius

Meet the designer

Elina Helenius

Textile, color and surface designer, Master of Arts Elina Helenius was graduated from University of Art and Design Helsinki, now known as AALTO University. Over twentyfive years she has been working extensively in the field of textile, color and surface design with domestic and international clients.

Since the beginning of the year 2018 she has been part of Lapuan Kankurit internal design team. Elina Helenius nominated as a Finnish textile artist of the year 2012 has been awarded several times in design competitions. Her designs feature in international collections and have been exhibited at the design exhibitions worldwide.

More from the same designer

Sustainable production


Developing the best textiles in the world is our passion. The world is changing, and Lapuan Kankurit has the courage to develop entirely new products and invest in our own production.


Our top designs are woven in Lapua, in the middle of the Ostrobothnian fields. Our own mill, the young, open-minded professionals, and the experienced older craftsmen who work there allow us to make our products a little better every day.

We use only natural raw materials. We know where our materials come from, and we also know all the working stages from thread to finished product. This produces a result we can be proud of.
Read more

Get to know material

Tencel

We have increasingly replaced cotton with the cellulose-based regenerated fibre Tencel due to environmental reasons, but also for its absorbency and softness.

Tencel® is a registered trademark for the lyocell fibre manufactured by the Austrian company Lenzing, with 100 % of Tencel originating from the EU area. Tencel is also spun into yarn in Europe.

Read more