Our new collection celebrates the unbreakable link between stripe patterns, the beach and the sea. Elina Helenius, the Head Designer of Lapuan Kankurit, shares how everything has its roots in originality.
”For a while now we have focused on themes of originality with our design team. While designing the new collection, we started to ponder how the weaving of patterned textiles even came to be—and would you know it, it began with stripes. The very first patterns on woven textiles were stripes. This realisation led us to incorporate a lot of stripes into our new collection, which naturally led our thoughts towards the sea and beach life.
Photos @Wilma Hetemaj
“My favourite summer view is when all of my family’s towels are drying up together on the clothesline in the summer wind. I’m very much looking forward to seeing our upcoming summer towels on that same clothesline, as well.”
ELINA HELENIUS